In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you...

Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next...

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get...

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey? In the...

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before...

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?”...

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a...

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on...

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the...

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often...

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information...

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s...